Hug Your Customers
by Jack Mitchell

A fast reading, entertaining, priceless book for any entrepreneur!

Hug Your Customers offers a deceptively simple but winning approach to customer service -- that a relationship is at the heart of every transaction. Jack Mitchell's business philosophy is based on "hugs"-- personal touches such as knowing every customer's name and clothing preferences or handing out free coffee and newspapers on the commuter train platform.

Complete with anecdotes that exemplify outstanding customer service, Hug Your Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. At a time when customer service has become the difference between success and failure, Hug Your Customers shows how Jack's one-of-a-kind philosophy brings winning results.

Presenting to Win: The Art of Telling Your Story
by Jerry Weissman

Learn to perfect your "story" from the most sought after business coach!

Presenting to Win shows you how to use storytelling and other proven communication techniques to identify your real goals and persuade even the toughest audience. Use the power of WIIFY (What's In It For You?) to stay focused on what your audience really cares about. Learn how to craft a winning and effective presentation, including making the most of bullets, graphics, charts and special effect

Damn! Why Didn't I Write That?
by Marc McCutcheon

So you want to be a writer?  Why Didn't I Write That? is a fun book full of encouragement, motivation, and suggestions for amateur writers who want to support themselves (and their families) by writing. McCutcheon shares personal stories to illustrate how the writing process works, from idea, research, query letters, and proposals to agents, contract negotiations, and promotion.  Why Didn't I Write That? delivers suggestions about developing habits that will lead to successful full-time writing, with tips like reading trade journals on a regular basis and clipping articles from magazines and newspapers.